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Stay hungry, stay foolish.

Stay hungry, stay foolish.

Sometimes life hits you in the head with a brick. Don’t lose faith.

Sometimes life hits you in the head with a brick. Don’t lose faith.

Design is not just what it looks like and feels like. Design is how it works.

Design is not just what it looks like and feels like. Design is how it works.

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.

For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.

For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

An iPod, a phone, an internet mobile communicator… these are not three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

An iPod, a phone, an internet mobile communicator… these are not three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.

Great things in business are never done by one person. They’re done by a team of people.

Great things in business are never done by one person. They’re done by a team of people.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.